Using Social Media in Real Estate: tips on getting more leads

Finding quality leads can sometimes be exhausting. Since the real estate markets are crowded with competitive agents, who are looking to close more deals than you, finding the alternative and unexplored routes is a must.

Here we want to share with you some tips on getting more leads with the help of social media.


For professional purposes, a business-oriented network like LinkedIn is the first step in the process of acquiring new leads. Since the possibility to browse the people, who are interested in real estate.

LinkedIn will provide you with filters that will help you determined which leads to picking and which not. However, if you’re thinking to advertise on LinkedIn, make sure you set a high budget since the costs of advertising are much higher than on Facebook.

As for the strategy, you can either post your call on the wall or email your potential leads directly.


Instagram is a new way of finding real estate leads. It would probably take more time to filter the leads and distinguish the ones you need, but it’s an excellent way to fill your sales funnel.

One way to do prospecting on Instagram is by hashtags. Start with the ones that resemble a local market you’re interested in. After you’ve filtered the results, you can DM the owner of the profile and start prospecting.


The good, old Facebook gives you the advantage of finding the leads for your campaign. With competitive pricing for advertisers, you are given the opportunity to find anything that you’re looking for in a short period.

Use the benefits of Facebook Ads – narrow down the search to be sure you’re getting only the leads that are useful to your campaign.

Alternative to Social Media Prospecting

Although social media prospecting can be easier and faster than traditional prospecting, you should always combine it with alternative approaches to finding leads. Those are not any novelty – it’s the conventional methods used in real estate for quite some time.

For example, you can try with direct mailing. Even it seems like a forgotten activity, the fact you’ve decided to use a traditional approach will cause curiosity within your prospects.

Another way is to be where your competitors are and make connections with them. It’s counterintuitive to make friends with your enemies, but it can be fruitful. After all, you’re in the same business which increases the chances that you’re going to find a mutual interest.

How to find the best deals in your area

real estate deal

Finding the best local real estate deals can be challenging. Every local market has its peculiarities that a realtor needs to understand before getting into the trade.

Since the art of real estate trading requires skills, knowledge, and know-how, competitive dealers and investors are always seeking the opportunities for finding better deals. In this article, we’re about to disclose some of the tactics professionals use when acquiring an agreement in a local market.

real estate tipsBe an early bird

In real estate, the old saying “It’s the early bird that gets a worm” unveils its full semantic potential. If you’re not the first one to look for a deal or to make an offer, you are likely to be beaten in the game of real estate.

When finding the best deal, you need to act fast: the probability that your competitors are looking at the same deal are higher than you expect.

To be able to make the quick decision that won’t hurt your portfolio, you have to do your homework first. Due diligence is a crucial element of the game if you’re in for the win.

Ask before they list

Experienced investors will tell you that they’ve acquired some of the best deals by talking to the owners before they even thought of selling their home. But how will you know which owner to approach?

The first ones you should target are absentees. Those are owners who are not living on the property, which is the reason why they’re more likely to sell it.real estate deal

Look for alternative lists

Sometimes the best deals can be found on foreclosures. Think of that the next time you’re exploring the market in search of a deal. Not only they’re more affordable, but they also come with less competition. Before you tap into a foreclosure deal, be sure you’re informed on the regulations about the trade.

Walk around the block

An essential tip for finding the best deals in your area is – walking. Take a walk around the desired neighborhood and search the deals you would like to own. There’s a chance that you’ll run into something worth investing, plus you’ll get to know the area a bit more. And that will give you a competitive advantage over the other players.